Showing posts with label writing tips. Show all posts
Showing posts with label writing tips. Show all posts

Wednesday, July 27, 2011

All’s Well and Good

It seems a simple question: “How are you?” But how do you answer? “I’m good,” is a common response. Your Grandma might insist you say, “I’m well.” Not that I want you to pick a fight with Grandma, but you can let other grammar nitpickers know: it’s perfectly acceptable to say, “I’m good.” And there is no need to respond to the taunting, “How good are you?”

What Does Well Mean?

The hecklers may taunt that well is an adverb and modifies verbs. Good is an adjective that modifies nouns, but there is more to it. Linking verbs differ from action verbs. Action verbs include run, jumps, and swim. To describe them you’d use the adverb well.  Linking verbs aren’t about actions. They are more about connecting other words together. To be or is (a form of to be) function as linking verbs. Seem, appear, look, and become also act to link a noun and adjective or noun and sense.

Confusion comes because some verbs can be both linking verbs and action verbs. If you can replace the verb with a form of to be, it is probably a linking verb. For example you could replace feels with is in the sentence: He feels bad. It would still make sense. But not if the sentence were: He feels badly. He is badly doesn’t work. In this case feel is an action verb.

Say, "I’m Good" with Confidence


Because am is a linking verb and you use adjectives after linking verbs, it is okay to say, “I’m good.” There is nothing wrong with using the adjective good. Predicate adjectives refer to the noun before the linking verb.

Confusion can also come because well can be both an adverb and a predicate adjective. When you say, “I am well,” well is a predicate adjective. In this case well is generally reserved to mean healthy. If your state of health is being asked in the question, “How are you?” it is appropriate to say, “I am well.” If you’re just describing your general state, some argue that, “I am good,” is actually more appropriate.

We could avoid this tension, even arguments perhaps, if we went back to the question, “How do you do?” according to The New American Etiquette © 1941, How do you do “does not require a direct answer. It is simply a greeting – a social opener. From it, as a starting point, the conversation can go off in any direction with complete disregard for the question involved. ‘How are you?’ differs in that it calls for an answer as to the state of a person’s health or general condition. For that reason it may cause a fleeting moment of pain to a person in ill health or under uncomfortable mental strain who is trying to forget. Unless used with care, it is not as good a greeting as, ‘How do you do?’”

Wednesday, May 25, 2011

Letter Writing Tips

I received a nice card in the mail today and was so appreciative of it that I thought I’d just share a few letter writing tips to help you in your letter writing, both professionally and personally.




Letter Writing

Letters have enriched the lives of millions. Letters have been written to build up, keep in touch, inform, and encourage. Letter writing was once among the primary forms of communication, but it has quickly become a long-lost art form.

Letters can go places we cannot, carry warmth and personal expression in a way email cannot. Don’t wait until sickness, bad weather, or power outage limit your communication. Why not write a letter today? It will surely brighten the life of someone dear to you.

Content

Write as if you were talking to the recipient face-to-face. Write what you would have said if you could’ve visited him or her. You may wish to jot down a brief outline to ensure natural flow of subjects and coverage of each topic you wish to address. If you haven’t written to this addressee before (even if it is a dear friend) keep you letter short. You don’t want them to tire of reading it or feel overwhelmed by the thought of penning a lengthy reply.

Form

Your letter should look tidy. It should clearly state who you are. Always use a return address on the envelope. The purpose should be simple and directly stated at the outset. Each main thought should have its own paragraph. The style (casual or formal) should coincide with the relationship you have with the reader. Use an appropriate salutation and closing. The signature should be handwritten.

Take a moment to reread your letter. Give attention to proper spelling and grammar. Neatness counts! Paying attention to these details adds dignity to your letter and its message. Read the letter aloud. It may be hard to convey feeling in words if not carefully chosen. Does it sound friendly, kind, negative, or pessimistic? Does the letter represent you and what you stand for? Does it look and sound the way you wish?

Now, go ahead, send your letter. You just might make someone’s day!

For help with business letters, please call Fletcher Freelance at (715) 584-6773.

Wednesday, April 6, 2011

Tips for Effective Brochures

There is still a place for printed marketing materials, even in the Web 2.0 world. Creating an effective brochure is more than listing all your products and services in a tri-fold format.

The first step in any marketing communications is to know the objective of your communication and who you are targeting. More than just demographics, consider the psychographics as well. Know what motivates your audience. Then you can craft the tone and style of your writing to convey the right message.

The message itself needs to do more than inform. An effective brochure will use sales and marketing techniques to persuade the reader to take the desired action. Always answer “What’s in it For Me (WIFM)?”

Writing Formula

Once you’ve defined who your audience is and what motivates them, you can write the content. Start with raising a concern or highlighting a need. If you can relate it to something that affects the person individually, all the better. Then present a credible solution that addresses the problem. Outline the benefits of taking the action or the negative consequences of not taking action. End with a strong call to action. Don’t assume that readers will know to call or email. Ask them to.

Your content should be short and simple. Use the active voice and as few words as possible to get your point across. Microsoft Word will tell you what percent of your content is passive. Follow Orwell’s rules for language. Use catchy titles for headings and subheads.

Design

The design needs to attract your target audience. Use plenty of white space. Don’t overwhelm your audience with large blocks of text. Use real photographs whenever possible. These are stronger than cartoons or drawings. Pictures of people are always good. Include diverse groups of people so that your audience can see themselves in the picture.

Don’t forget to test your brochure. Test it with people that would fit your market, those not working with your organization. Fix whatever isn’t working.

If you have a brochure that you’d like my thoughts on, please email it to terra(at)fletcherfreelance(dot)com or snail mail it to:



518 S. Union St.

Shawano, WI 54166

Tuesday, July 6, 2010

The Complete Idiot’s Guide to Copywriter’s Words & Phrases

I just finished reading “The Complete Idiot’s Guide to Copywriter’s Words & Phrases.” It was an easy read, as you would expect from Idiot’s Guides, but it was also very worthwhile. The book, by Kathy Kleidermacher, is full of useful references. There are sections on descriptions, buzzwords by industry, and words for promotions.

You can get this book from Amazon for next to nothing. Even if you aren’t a full-time copywriter, if you do marketing and advertising for your business – this book is worth far more than the few dollars you’ll spend on it.

Monday, June 21, 2010

How to Write a Strong Conclusion

For me, the hardest part of writing an article is often the conclusion. If you have similar trouble, you’ll appreciate these tips.


• Summarize your objective
• Include supporting thoughts
• Clearly show why the piece is important
• Ask questions
• Involve the reader
• Don’t add new material
• Answer why the paper was written
• Don’t start your conclusion with “in conclusion” (or variations thereof)

Tuesday, June 8, 2010

How to Write an Autoresponder Email

When someone signs up for your email newsletter do you send them a little thank you note? With services like Constant Contact you can have one sent automatically.

Many of the tips for writing an auto responder email are the same as how you would write any email campaign:

• Focus on your audience.
• Make it personal and friendly.
• Be benefit-oriented and enthusiastic.
• Include a call to action.
• Offer something (a free report, trial membership, etc.).
• Write to your ideal customer; keep them in mind as you write. Use more “you’s” than “me’s.”
• Use plenty of action verbs.
• Write at about a sixth grade level.

• Have Fletcher Freelance give it a quick proofread.

(715) 584-6773 or terra@fletcherfreelance.com

Monday, June 7, 2010

Graphic Enhancements

Graphic enhancements should not be left to artists alone. The person who writes copy should use graphic enhancements to add voice inflection, improve readability, and make the copy look easy to read. Graphic enhancement adds a personal touch and aids in formation of the double readership path.

Graphic enhancement may include (you'll have to use your imagination, blogger limits enhancements):

• Bullets
• Numbering (numbered lists)
Underline
Bold
• Varied type
• Highlighting
• Simulated/actual handwriting
• Boxes
• Asterisks *
• Subheadings

Graphic enhancements are crucial in long copy. Few individuals may read every word, but if you draw them in by highlighting the important words and phrases, you message is sure to get across. Try reading your ad or brochure all the way through. Now go back and read just the items with graphic enhancements. If your message is still there – you’ve done your job.

For help with your next ad or to give your marketing materials a makeover call or email Fletcher Freelance today at (715) 584-6773 or terra@fletcherfreelance.com.

Tuesday, May 25, 2010

Writing Your Company History

Writing history. It shouldn’t be that difficult; it’s not like you’re making stuff up, right? But, when it comes to putting it in writing, I understand the hesitation. Company history is an important feature of your About Us page and helps your visitors get to know you.

Yes, your company history should be based on reality. It should be an interesting truth. Just as every individual has a tale to tell, so do businesses. Your company history should be a success story that lets your reader feel your passion and excitement.

Let them see where and how you began as well as your philosophies and values. Don’t tell them, show them. Keep the story light and factual. Show how your experience and skills combined to bring you where you are today.

Include a graphic element in your storytelling. Consider a timeline or perhaps a picture of how things looked when the business first began.

If you need assistance in writing your company history or just a quick edit please call Fletcher Freelance at (715) 584-6773 or email terra@fletcherfreelance.com.

Wednesday, April 21, 2010

Entrepreneurial Extra

If you haven’t received “Entrepreneurial Extra,” the newsletter from Fletcher Freelance, please let me know. This monthly newsletter is designed to help business owners and professionals with their own writing and marketing. The highlight for April is a short article “Eight Inexpensive Marketing Ideas.” View the issue here.

Monday, March 15, 2010

Resume Writing – How to Write an Objective Statement

The objective statement should be placed on your resume after your name and contact info and before the body of the document. For the best results, a resume objective should be tailored for each job you apply for (or at least each industry).

Things to include: what you are seeking, what you bring, and how you will improve the company. Intriguing objective statements will be verb-driven, specific to the job requirements, and should match your experience/training. End your objective statement with purpose. Convince your audience that you know what you want to do and you are familiar with the field.

Another way of writing an objective statement for a resume is with this easy formula. Start with stating your desire to obtain a position at the specific company (or in the industry) for which you are applying. Include a brief job description and three qualifications that make you an ideal candidate for the job.

Happy Hunting!

*If you’d like help with your resume or just a quick read-through, please email it today to terra@fletcherfreelance.com.

Friday, March 12, 2010

Crafting Catchy Titles

A catchy title determines whether your audience will respond to your “call to action.” If you want someone to read your article or attend your seminar, you need a catchy title.

Consider where your title will be used. Is it primarily for print media? The internet? When writing for the web, be aware of keyword usage. How would someone search to find your class or article? When writing for print, you can usually be a bit more creative. Play on your readers’ natural curiosity.

When choosing the wording of your catchy title, keep it clear and simple. Your title should not be more than 20 words (3,5, or 7 word titles are ideal). What is important to your audience? Use words that address their needs and affect their emotions. Answer your audiences’ skeptical, “what’s in it for me” attitude. Then address why they need to respond now. Why should they click, open, sign-up, enroll, or read on?

When you craft a succinct title, your conversion rates will increase.

Tuesday, March 9, 2010

Internet Marketing for the Writer

The last “Internet Marketing” class I taught was so successful that the Shawano Area Writers asked me to do it again. Take advantage of this FREE seminar at the Shawano City-County Library Thursday, March 18. Join me from 10-11am in the Engel room. I’ll touch on blogging, websites, and article marketing. I’ll also discuss how your website can be found on the internet, tips to improve your site, and even how you can find more time to write.

100 Free and Useful Web Apps for Writers

I wanted to pass on this link.  It is a useful resource.

Friday, March 5, 2010

Proofreading Skills

I completed a Proofreading Skills course at Fox Valley Technical College yesterday. It was enjoyable and beneficial. It was also intense. When I drove home yesterday, I spent my time mentally punctuating sentences. (Yes, I know, I’m a nerd!)


Continuing education and self-improvement are very important to me. The English language is ever changing and the more I learn, the more I realize how little I know. I’m motivated to look at my writing projects with a fresh set of eyes now. There is always more to learn and higher standards to be held to.

A few things that I think we can all do to improve our writing:

• Dust off the dictionary

• Get a reference manual

• Have someone else proofread your work

• Appreciate the flexibility of English “rules”

Thursday, February 25, 2010

How to Write a "Contact Us" Webpage

Your contact information is of utmost importance on your website. Many websites have contact information located on each page of their website, but for ease of finding and to appease short attention spans on the Internet, a “Contact Us” page is crucial. If a visitor to your site cannot quickly find what they need, they will go somewhere else.

Your company name should be clearly visible on each webpage. Usually a universal banner is used. Links to the main pages of the website are often located directly below that banner or they are listed in a vertical column on the left side of the webpage.

Visitors to your site should be able to get to your contact page with one click (without scrolling). Contact information should be clear and prominent. A block format is often used. Include a mailing address, phone number, and email address. You may choose to use a contact form in place of an email address.

When possible use links for email addresses. Include contact information for specific departments such as customer service, tech support, and human resources. Keep all information up-to-date and check links regularly. Having a Frequently Asked Questions (FAQ) Page eliminates excess emails. Ensure that phone calls/emails are answered promptly and professionally.

Retail stores or any business that expects walk-ins should include a map and/or driving directions. A picture of your storefront may also be helpful for those looking to visit.

When you have taken the time to create an informative and attractive website don’t overlook the “Contact Us” webpage. It allows visitors to ask questions, order your product, or find your “brick and mortar” location.

Saturday, February 13, 2010

The Bikini Principle

You can give 90% of it away for FREE. There will always be people willing to pay for the other 10%.

People are less likely to buy solely on price if you offer more than price. If all you offer is a great price, customers will leave you as quickly as they came.

A great example of the bikini principle is article marketing. It’s not easy to trust people or companies on the Internet if you’ve never seen or met them. Article marketing helps to establish credibility as you become known as a resource. If your name or company becomes synonymous with valuable information and helpful tips, business will increase.

Article marketing pre-sells your product or service. People want to make an informed decision. They don’t want to “be sold.” They want to be wined, dined, and romanced. Then they want to choose for themselves whether they want to see the other ten percent.

People feel more confident when they come in to your store if they’ve done research. If a service professional comes to their home, a client feels as if they understand what the problem is when they’ve read up on the subject. Article marketing makes your job easier! A lot of the work is already done for you.

Article marketing also helps to increase traffic to your website (which is full of valuable content and easy ways to reach you/buy from you). Articles increase link building which drives more traffic and increases search engine rankings which lead to more traffic which leads to more customers which means more sales which leads to greater profits which means more capital to reinvest which means better marketing which leads to more customers which... Okay, you get the idea.

So, what do you write about? Write what you know. Write what your customers are wondering. If you can’t write, put together your best thoughts and ideas. Then call me. (715) 584-6773 or email terra@fletcherfreelance.com. I’ve published hundreds of quality articles for dozens of markets.  Writing for the web is my specialty.

Saturday, February 6, 2010

FREE Workshop! Internet Marketing for the Writer

Join me at the Shawano City-County Library Saturday Feb. 13th.  I will be teaching with the Shawano Area Writers.  This FREE workshop will be held in the Engel room from 10-11:30am.  I hope to see you there!

*This program will be focusing on Internet Marketing for the Writer, but anyone interested in internet marketing may find this workshop beneficial.

Wednesday, January 27, 2010

How Long Should Your Ad Copy Be?

Does length matter? In most cases your audience will only read the headline. But, if they do continue on, what works? Studies have shown that ads of 300 words or more create more product awareness.

A Merrill Lynch ad in the New York Times of over 6,400 words resulted in 10,000 responses. The real reason your ads fail has little to do with length.

Your ad should be the right length for you to express whatever it is you need to say. Just remember to focus on one thing (one feature, one benefit) per ad.

Tuesday, January 26, 2010

FREE Writing Workshop in Shawano!

The Shawano Area Writers are offering free writing workshops. Classes begin Saturday January 30, 2010. They will be held from 10am-11:30am at the Shawano City-County Library in the Engel room. This is a six-week course, but you need not attend every session if circumstances do not allow.

On Saturday February 13th I will teach a portion of the class, focusing on Internet Marketing for the Writer. I hope to see you there!