I’ve got two kudos for Fox Valley Technical College this
week. I enjoyed this ad on the back of their magazine. The social media
invite is a great way to get people to interact with their brand. So much
better than a generic request to “Like us on Facebook.”
Waiting to meet with a representative from FVTC I sat
in a room at the business center which offers classes on… you guessed it…
entrepreneurship. Instead of decorating all the walls with art, someone took
advantage of the space and (occasionally captive) audiences by highlighting the
purpose of the room. The wall opposite had framed letters from students who had
gone through the FVTC programs and found success. There was another frame
simply showcasing business cards of students.
Marketing everywhere? Even the bathroom? No, I don’t mean
those placards on the back of the stall door. Although, they certainly count.
In my opinion the best marketing is communication that doesn’t look like
marketing or advertising. And you know me… I like to take pictures wherever I see
good marketing.
I stopped at a Citgo station, the Northsider in Appleton. I had
to snap this picture in the restroom. Don’t most little girls grow up wanting
to be the fairest of them all? And who wouldn’t want a favorable association
with a gas station bathroom?
What have you done “out of the box” to be memorable and
communicate with your audience? Please share in the comments below. Or if you know what it says in the men's room at the Northsider... I'm curious about that, too!
