Time for a NEW Look?
The warm weather. The sunshine. Spring is the perfect time to bring something fresh to the table, to get people to see you in a whole new way.
Fletcher Freelance owner, Terra L. Fletcher, is ready for a change. Four years ago she donated eighteen inches of her hair. Fletcher says, “After four years of letting it grow, it’s time for a whole new look.” Fletcher will be cutting her long locks on April 10, 2010.
In honor of this makeover, Fletcher wants to revamp your image. Has it been four years (or longer) since you’ve updated?
Enter Fletcher Freelance’s Marketing Material Makeover Contest today!
Mail or email your out-of-date, ugly, error-filled, ineffective, or boring marketing materials to Fletcher Freelance. The worst of the worst will receive a complete Marketing Material Makeover. Send in your brochure, business card, direct mail piece, or letterhead.
One winner will be chosen to receive:
• strategic marketing consultation
• comprehensive website review
• makeover of one current brochure, business card, direct mail piece, or letterhead (makeover includes content and graphics)
• 250 printed copies of your new marketing piece
• mention on the Fletcher Freelance website and blog
• one hour of graphic design, compliments Dynamic Designs
Dynamic Designs Unlimited in Pulaski is throwing in one hour of graphic design to jump start your company’s new look! Dynamic Designs just celebrated their 15th anniversary and they were recently awarded the Small Retail Business of the Year Award.
Submit your entry by April 26, 2010 to:
Terra L. Fletcher
Fletcher Freelance
518 South Union Street
Shawano, WI 54166
Or
contest@fletcherfreelance.com
*see website for complete rules
Showing posts with label professional image. Show all posts
Showing posts with label professional image. Show all posts
Friday, April 2, 2010
Monday, February 22, 2010
Elements of a Good Logo
There are very good reasons why the largest companies spend a small fortune on the research and development of company colors and logos. A logo is a memorable aid to branding a company. It is essential in traditional brand marketing and any marketing campaigns.
Company colors should be chosen based upon your brand promise and customer demographics. Different colors elicit different responses from your audience.
Elements of a Good Logo
1. A good logo is memorable. It should be easily recognizable and easy to describe.
2. Simplicity goes along with point number one. Too much detail or symbolism makes a logo difficult to recollect.
3. Logos should work in different environments. How does it look in black and white? In different sizes? Does it work both vertically and horizontally?
4. A good logo must be relevant. What associations are made with the shapes and colors of your logo (by individuals in your target demographic)?
5. The graphic/icon in your logo is crucial. A literal icon is boring and not memorable. A cup of coffee for your coffee shop? Snooze! The unexpected is what gets noticed.
6. The right font is key. If you can afford it, find a custom made or scarce font for your logo. Present it in an unexpected, unique way.
Once you’ve found a logo that you like be sure to test it out. Get feedback from your staff and customers. See how it fits with your company’s image, slogan, colors, and existing marketing materials. Are you reinventing your company? Then it may be time for a drastic change. If not, make sure your new logo works with what you are already doing.
Company colors should be chosen based upon your brand promise and customer demographics. Different colors elicit different responses from your audience.
Elements of a Good Logo
1. A good logo is memorable. It should be easily recognizable and easy to describe.
2. Simplicity goes along with point number one. Too much detail or symbolism makes a logo difficult to recollect.
3. Logos should work in different environments. How does it look in black and white? In different sizes? Does it work both vertically and horizontally?
4. A good logo must be relevant. What associations are made with the shapes and colors of your logo (by individuals in your target demographic)?
5. The graphic/icon in your logo is crucial. A literal icon is boring and not memorable. A cup of coffee for your coffee shop? Snooze! The unexpected is what gets noticed.
6. The right font is key. If you can afford it, find a custom made or scarce font for your logo. Present it in an unexpected, unique way.
Once you’ve found a logo that you like be sure to test it out. Get feedback from your staff and customers. See how it fits with your company’s image, slogan, colors, and existing marketing materials. Are you reinventing your company? Then it may be time for a drastic change. If not, make sure your new logo works with what you are already doing.
Monday, February 8, 2010
Thank you / Testimonial
I just got this great recommendation on LinkedIn...
"Terra did a great job presenting very useful, timely, and interesting information at the Chamber's Business Advantage workshop "Presenting a Professional Image." Her experience writing marketing materials including newsletters, blogs, and websites, provided a great foundation for her advice. She was very at ease and presented the information very professionally (of course!)." - Nancy S. Shawano Country Chamber of Commerce
"Terra did a great job presenting very useful, timely, and interesting information at the Chamber's Business Advantage workshop "Presenting a Professional Image." Her experience writing marketing materials including newsletters, blogs, and websites, provided a great foundation for her advice. She was very at ease and presented the information very professionally (of course!)." - Nancy S. Shawano Country Chamber of Commerce
Thursday, February 4, 2010
Thank You and Congratulations!
Thanks to everyone who attended the session, “Presenting a Professional Image” at the Shawano Country Chamber of Commerce today. I had a great time getting to know you and addressing your concerns. I hope you enjoyed the topics that Tammy (Dynamic Designs) and I discussed.
There were a few subjects that I would like to look into more deeply for some that were in the audience. Time didn’t allow me to really get into internet marketing, which seemed to be of great interest to many of you. Be sure to subscribe to my blog (it’s free). I plan to cover this and other questions that are being asked by Shawano businesses.
It is my practice to offer one free consultation to any business that would be interested in meeting with me to discuss their overall marketing plan/concerns. Please call (715) 584-6773 or email terra@fletcherfreelance.com to schedule your free consult.
Special congratulations to the recipients of today’s door prizes! Tammy gave out free embroidery services. I offered free website review. Tammy and I are also looking forward to meeting with a local company for their free Strategic Marketing Consultation.
There were a few subjects that I would like to look into more deeply for some that were in the audience. Time didn’t allow me to really get into internet marketing, which seemed to be of great interest to many of you. Be sure to subscribe to my blog (it’s free). I plan to cover this and other questions that are being asked by Shawano businesses.
It is my practice to offer one free consultation to any business that would be interested in meeting with me to discuss their overall marketing plan/concerns. Please call (715) 584-6773 or email terra@fletcherfreelance.com to schedule your free consult.
Special congratulations to the recipients of today’s door prizes! Tammy gave out free embroidery services. I offered free website review. Tammy and I are also looking forward to meeting with a local company for their free Strategic Marketing Consultation.
Tuesday, February 2, 2010
Presenting a Professional Image
Just a friendly reminder...
Join me at the Shawano Country Chamber of Commerce this Thursday, Feb. 4th at 7:30am. Along with Tammy from Dynamic Designs, I will be speaking on the theme, "Presenting a Professional Image."
Everyone is welcome and entry is only five dollars.
Read more details in my previous post here.
Join me at the Shawano Country Chamber of Commerce this Thursday, Feb. 4th at 7:30am. Along with Tammy from Dynamic Designs, I will be speaking on the theme, "Presenting a Professional Image."
Everyone is welcome and entry is only five dollars.
Read more details in my previous post here.
Tuesday, January 19, 2010
How to Write an "About Us" Page for a Company Website
Please enjoy reading one of my latest articles. (Click on title to follow link.)
Friday, January 15, 2010
Presenting a Professional Image
It is a combination of exposure, image, and awareness that generates sales. A professional image is essential for any company to thrive. Join myself and Tammy from Dynamic Designs as we present an instructional program to help your business display a more professional image.
We will cover the following topics:
Tammy and I have valuable services that we will be giving away free! Three winners will get either free website review, free embroidery, or a strategic marketing consultation!
Join us from 7:30-8:45am Thursday, February 4th at the Shawano Country Chamber of Commerce. Space is limited. Register today by calling (715) 524-2139. Five dollars a person covers admittance and refreshments.
We will cover the following topics:
- your office/store/service company's image
- signage and displays
- personalizing your business image
- your company's phone image
- new rules for websites in 2010 and beyond
- business cards
- uniforms
- and more!
Tammy and I have valuable services that we will be giving away free! Three winners will get either free website review, free embroidery, or a strategic marketing consultation!
Join us from 7:30-8:45am Thursday, February 4th at the Shawano Country Chamber of Commerce. Space is limited. Register today by calling (715) 524-2139. Five dollars a person covers admittance and refreshments.
Monday, December 28, 2009
No Typo Guarantee
I'm not perfect, I admit. But I am a bit of a perfectionist.
I'm committed to crafting quality articles, website content, and newsletters. If you find a typo in any written piece that I create for you, I’ll give you 10% off that item.
I know how important it is for you to look professional and if I don’t produce the highest quality, you won’t tell your colleagues about me.
I’ll make sure we both look good and you have more time to do your thing.
I'm committed to crafting quality articles, website content, and newsletters. If you find a typo in any written piece that I create for you, I’ll give you 10% off that item.
I know how important it is for you to look professional and if I don’t produce the highest quality, you won’t tell your colleagues about me.
I’ll make sure we both look good and you have more time to do your thing.
Subscribe to:
Posts (Atom)