A catchy title determines whether your audience will respond to your “call to action.” If you want someone to read your article or attend your seminar, you need a catchy title.
Consider where your title will be used. Is it primarily for print media? The internet? When writing for the web, be aware of keyword usage. How would someone search to find your class or article? When writing for print, you can usually be a bit more creative. Play on your readers’ natural curiosity.
When choosing the wording of your catchy title, keep it clear and simple. Your title should not be more than 20 words (3,5, or 7 word titles are ideal). What is important to your audience? Use words that address their needs and affect their emotions. Answer your audiences’ skeptical, “what’s in it for me” attitude. Then address why they need to respond now. Why should they click, open, sign-up, enroll, or read on?
When you craft a succinct title, your conversion rates will increase.
Showing posts with label keys to being found on the Internet. Show all posts
Showing posts with label keys to being found on the Internet. Show all posts
Friday, March 12, 2010
Tuesday, March 9, 2010
Internet Marketing for the Writer
The last “Internet Marketing” class I taught was so successful that the Shawano Area Writers asked me to do it again. Take advantage of this FREE seminar at the Shawano City-County Library Thursday, March 18. Join me from 10-11am in the Engel room. I’ll touch on blogging, websites, and article marketing. I’ll also discuss how your website can be found on the internet, tips to improve your site, and even how you can find more time to write.
Thursday, February 25, 2010
How to Write a "Contact Us" Webpage
Your contact information is of utmost importance on your website. Many websites have contact information located on each page of their website, but for ease of finding and to appease short attention spans on the Internet, a “Contact Us” page is crucial. If a visitor to your site cannot quickly find what they need, they will go somewhere else.
Your company name should be clearly visible on each webpage. Usually a universal banner is used. Links to the main pages of the website are often located directly below that banner or they are listed in a vertical column on the left side of the webpage.
Visitors to your site should be able to get to your contact page with one click (without scrolling). Contact information should be clear and prominent. A block format is often used. Include a mailing address, phone number, and email address. You may choose to use a contact form in place of an email address.
When possible use links for email addresses. Include contact information for specific departments such as customer service, tech support, and human resources. Keep all information up-to-date and check links regularly. Having a Frequently Asked Questions (FAQ) Page eliminates excess emails. Ensure that phone calls/emails are answered promptly and professionally.
Retail stores or any business that expects walk-ins should include a map and/or driving directions. A picture of your storefront may also be helpful for those looking to visit.
When you have taken the time to create an informative and attractive website don’t overlook the “Contact Us” webpage. It allows visitors to ask questions, order your product, or find your “brick and mortar” location.
Your company name should be clearly visible on each webpage. Usually a universal banner is used. Links to the main pages of the website are often located directly below that banner or they are listed in a vertical column on the left side of the webpage.
Visitors to your site should be able to get to your contact page with one click (without scrolling). Contact information should be clear and prominent. A block format is often used. Include a mailing address, phone number, and email address. You may choose to use a contact form in place of an email address.
When possible use links for email addresses. Include contact information for specific departments such as customer service, tech support, and human resources. Keep all information up-to-date and check links regularly. Having a Frequently Asked Questions (FAQ) Page eliminates excess emails. Ensure that phone calls/emails are answered promptly and professionally.
Retail stores or any business that expects walk-ins should include a map and/or driving directions. A picture of your storefront may also be helpful for those looking to visit.
When you have taken the time to create an informative and attractive website don’t overlook the “Contact Us” webpage. It allows visitors to ask questions, order your product, or find your “brick and mortar” location.
Wednesday, February 17, 2010
Internet Marketing 101 - Part II
Website Tips
1. Submit your website to Google Webmaster tools to get analytics on your site.
a. What isn’t measured doesn’t improve.
2. Add more content to your homepage.
a. Homepages rank highest in search engine results. It is crucial that keyword phrases (what people will use to search for you) are included on your homepage.
b. Learn SEO (search engine optimization) or get someone to help you that has experience.
Two Keys to Being Found on the Internet
1. Solid content
2. Link building
a. Comment on other sites/blogs and your name links to your site. Likely the site owner checks you out, too. NOTE: Comments should add value.
b. Link to others from your blog/site. Some blogs auto track back.
c. Article marketing such as eZine allows a link in the resource area.
d. Link worthy content. Others can’t resist linking to you because you’re so good.
Write your Internet Marketing Plan
1. List your goal and strategies. Start general.
a. Make this list more specific.
b. Decide on the tactics you will use.
c. Get out your calendar and write down when critical tasks will be accomplished.
i. Many people find it easier to work backwards. Picture your end goal. Now what was the last thing that you did before you got there?
2. Consider your budget.
a. Most people/businesses have either more time or more money.
i. Figure out what your time is worth.
(a) Hire someone to take on the tasks that aren’t your thing so you have more time to do your thing.
b. Track your expenditures and return on investment.
3. Summarize your plan and refer to it often.
1. Submit your website to Google Webmaster tools to get analytics on your site.
a. What isn’t measured doesn’t improve.
2. Add more content to your homepage.
a. Homepages rank highest in search engine results. It is crucial that keyword phrases (what people will use to search for you) are included on your homepage.
b. Learn SEO (search engine optimization) or get someone to help you that has experience.
Two Keys to Being Found on the Internet
1. Solid content
2. Link building
a. Comment on other sites/blogs and your name links to your site. Likely the site owner checks you out, too. NOTE: Comments should add value.
b. Link to others from your blog/site. Some blogs auto track back.
c. Article marketing such as eZine allows a link in the resource area.
d. Link worthy content. Others can’t resist linking to you because you’re so good.
Write your Internet Marketing Plan
1. List your goal and strategies. Start general.
a. Make this list more specific.
b. Decide on the tactics you will use.
c. Get out your calendar and write down when critical tasks will be accomplished.
i. Many people find it easier to work backwards. Picture your end goal. Now what was the last thing that you did before you got there?
2. Consider your budget.
a. Most people/businesses have either more time or more money.
i. Figure out what your time is worth.
(a) Hire someone to take on the tasks that aren’t your thing so you have more time to do your thing.
b. Track your expenditures and return on investment.
3. Summarize your plan and refer to it often.
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