Your contact information is of utmost importance on your website. Many websites have contact information located on each page of their website, but for ease of finding and to appease short attention spans on the Internet, a “Contact Us” page is crucial. If a visitor to your site cannot quickly find what they need, they will go somewhere else.
Your company name should be clearly visible on each webpage. Usually a universal banner is used. Links to the main pages of the website are often located directly below that banner or they are listed in a vertical column on the left side of the webpage.
Visitors to your site should be able to get to your contact page with one click (without scrolling). Contact information should be clear and prominent. A block format is often used. Include a mailing address, phone number, and email address. You may choose to use a contact form in place of an email address.
When possible use links for email addresses. Include contact information for specific departments such as customer service, tech support, and human resources. Keep all information up-to-date and check links regularly. Having a Frequently Asked Questions (FAQ) Page eliminates excess emails. Ensure that phone calls/emails are answered promptly and professionally.
Retail stores or any business that expects walk-ins should include a map and/or driving directions. A picture of your storefront may also be helpful for those looking to visit.
When you have taken the time to create an informative and attractive website don’t overlook the “Contact Us” webpage. It allows visitors to ask questions, order your product, or find your “brick and mortar” location.
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