Wednesday, July 27, 2011

All’s Well and Good

It seems a simple question: “How are you?” But how do you answer? “I’m good,” is a common response. Your Grandma might insist you say, “I’m well.” Not that I want you to pick a fight with Grandma, but you can let other grammar nitpickers know: it’s perfectly acceptable to say, “I’m good.” And there is no need to respond to the taunting, “How good are you?”

What Does Well Mean?

The hecklers may taunt that well is an adverb and modifies verbs. Good is an adjective that modifies nouns, but there is more to it. Linking verbs differ from action verbs. Action verbs include run, jumps, and swim. To describe them you’d use the adverb well.  Linking verbs aren’t about actions. They are more about connecting other words together. To be or is (a form of to be) function as linking verbs. Seem, appear, look, and become also act to link a noun and adjective or noun and sense.

Confusion comes because some verbs can be both linking verbs and action verbs. If you can replace the verb with a form of to be, it is probably a linking verb. For example you could replace feels with is in the sentence: He feels bad. It would still make sense. But not if the sentence were: He feels badly. He is badly doesn’t work. In this case feel is an action verb.

Say, "I’m Good" with Confidence


Because am is a linking verb and you use adjectives after linking verbs, it is okay to say, “I’m good.” There is nothing wrong with using the adjective good. Predicate adjectives refer to the noun before the linking verb.

Confusion can also come because well can be both an adverb and a predicate adjective. When you say, “I am well,” well is a predicate adjective. In this case well is generally reserved to mean healthy. If your state of health is being asked in the question, “How are you?” it is appropriate to say, “I am well.” If you’re just describing your general state, some argue that, “I am good,” is actually more appropriate.

We could avoid this tension, even arguments perhaps, if we went back to the question, “How do you do?” according to The New American Etiquette © 1941, How do you do “does not require a direct answer. It is simply a greeting – a social opener. From it, as a starting point, the conversation can go off in any direction with complete disregard for the question involved. ‘How are you?’ differs in that it calls for an answer as to the state of a person’s health or general condition. For that reason it may cause a fleeting moment of pain to a person in ill health or under uncomfortable mental strain who is trying to forget. Unless used with care, it is not as good a greeting as, ‘How do you do?’”

Wednesday, July 20, 2011

5 Easy Tips to Increase Your Facebook Fanbase

If your Facebook business page has stagnated, here are a few easy ways to get more fans and quality interaction. Use social plugins and email to your advantage. Be engaging. Add photos and videos. If you’re really stuck, Facebook pay-per-click ads can be highly effective.

Use Social Plugins


It should be easy for visitors to go from your blog or website to your Facebook business page. In addition to a simple Facebook logo or icon that links to the landing page, consider using social plugins. Add a Like Box with a live stream of recent posts and the first name and pictures of your fans. Add links, buttons, and badges to your personal Facebook profile, as well.

Email


Encourage your email list to like your page. Constant Contact has made this super easy. They have several templates just for this purpose. Be sure to add a link to your business page from your email signature.

Be Engaging


Consider contests, polls, and lively conversation starters. Remember that the more your fans interact, the more their friends will see your company, too. Use @ tags where appropriate and comment as your page on other business walls.

Photos and Videos


Most people are visually inclined and love seeing pics and vids. Be sure to take pictures at live events and encourage fans to tag themselves. Videos are a great way to get people engaged. Videos are more likely to be viewed and shared than other posts. I recommend loading videos to YouTube first, then use an application that autofeeds to your business page.

Facebook Ads


By now you know the rules of advertising; (1) the closer you get to your target market the higher your conversions and (2) know your return on investment. With Facebook ads you can narrow down your audience by age, location, and even interests. If you know your demographics and psychographics, this can be a highly effective way to get fans.

Additionally, be sure you are displaying the Facebook logo and your custom URL on any print advertising, commercials, and even mention it on radio. Don’t forget to use the Insights you get from Facebook. Track your audience and the interactions. Remember, what doesn’t get measured, doesn’t improve.

Wednesday, July 6, 2011

Can Google+ Compete With Facebook?

There’s a new contestant in the ring, Google +. Who is this new contender and could Google Plus replace Facebook as the top social networking outlet?

Be sure to read my latest article on Directory Journal. Click this posts title or follow the link http://www.dirjournal.com/articles/can-google-compete-with-facebook/.