If your Facebook business page has stagnated, here are a few easy ways to get more fans and quality interaction. Use social plugins and email to your advantage. Be engaging. Add photos and videos. If you’re really stuck, Facebook pay-per-click ads can be highly effective.
Use Social Plugins
It should be easy for visitors to go from your blog or website to your Facebook business page. In addition to a simple Facebook logo or icon that links to the landing page, consider using social plugins. Add a Like Box with a live stream of recent posts and the first name and pictures of your fans. Add links, buttons, and badges to your personal Facebook profile, as well.
Encourage your email list to like your page. Constant Contact has made this super easy. They have several templates just for this purpose. Be sure to add a link to your business page from your email signature.
Be Engaging
Consider contests, polls, and lively conversation starters. Remember that the more your fans interact, the more their friends will see your company, too. Use @ tags where appropriate and comment as your page on other business walls.
Photos and Videos
Most people are visually inclined and love seeing pics and vids. Be sure to take pictures at live events and encourage fans to tag themselves. Videos are a great way to get people engaged. Videos are more likely to be viewed and shared than other posts. I recommend loading videos to YouTube first, then use an application that autofeeds to your business page.
Facebook Ads
By now you know the rules of advertising; (1) the closer you get to your target market the higher your conversions and (2) know your return on investment. With Facebook ads you can narrow down your audience by age, location, and even interests. If you know your demographics and psychographics, this can be a highly effective way to get fans.
Additionally, be sure you are displaying the Facebook logo and your custom URL on any print advertising, commercials, and even mention it on radio. Don’t forget to use the Insights you get from Facebook. Track your audience and the interactions. Remember, what doesn’t get measured, doesn’t improve.
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