Fletcher Freelance in the Flesh (or at least video)

I’m a swimmer. Living in northeast Wisconsin really limits the season for swimming outdoors. Sometimes the water isn’t as cold as you think it will be. Sometimes you just have to dive in. The same holds true for video marketing. I don’t like myself on video. I’m quite camera shy. But what better way to get over it than diving in?

I have recognized the benefits of video marketing and even started a YouTube account two years ago. It’s time to start practicing what I preach. Please take a look at my channel, subscribe if you wish. Otherwise, if you Like my Facebook page, you’ll see new videos as they’re uploaded there. Feel free to leave me comments, but be kind. My ego is feeling a little fragile today.

No Typo Guarantee

I'm not perfect, I admit. But I am a bit of a perfectionist.

I'm committed to crafting quality articles, website content, and newsletters. If you find a typo in any written piece that I create for you, I’ll give you 10% off that item.

I know how important it is for you to look professional and if I don’t produce the highest quality, you won’t tell your colleagues about me.

I’ll make sure we both look good and you have more time to do your thing.

Special on Writing Services!

I’m running a special on writing services for the month of December. If you sign up for a free subscription to my blog you’ll get 10% off any writing services contracted during the month of December 2010. Services do not have to be completed during the month of December, but the contract must be signed within the month. Please call or email with any questions. I can be reached at 715-584-6773 or terra@fletcherfreelance.com.

Direct Mail Marketing

I just wanted to share with everyone my latest direct mail campaign. I thought this was clever (my husband thinks I'm crazy). He said a lot of people "won't get it". Do you?

Benefits of Hiring a Freelance Writer

Affordability

Most small and mid-size businesses don’t have the need to hire a full-time writer. In addition to the payroll costs, consider the taxes, benefits, and office space that would be required to employ another person. Ad agencies also charge rates that are outside the budgets of many companies. A freelancer has very low overhead and can reflect that in their rates.

Quality

Freelancers live or die by word-of-mouth advertising. They work hard to create quality copy so you tell your colleagues about them. Freelance writers also produce copy for a wide variety of industries and are able to bring a fresh perspective to your business. A freelancer becomes an extension of your marketing team.

They know what works and require very little of your direct involvement. Your time is better spent doing your thing. However, if you need personal attention and additional advice a freelancer is more likely to be in a position to interact with you. Small and mid-size businesses have to compete with large corporations to get attention from ad agencies. Unlike an agency, when you work with a freelancer you have the benefit of directly interfacing with the person that is producing your copy.

Turnaround

Freelance writers want to work and are almost always available. Most freelancers are not tied down to a strict 9 to 5 schedule. I’ve gotten phone calls at 8pm and I’ve done writing on Sunday afternoons. If I don’t work, I don’t get paid. Freelancers are highly motivated entrepreneurs. A freelancer can’t afford to hold on to a project for long periods of time. If they don’t do their work, no one else will do it for them. If you are really in a rush, a freelancer’s rush charge will be significantly less than that of an agency.

Why Hire a Copywriter?

They say that if you build a better mousetrap the world will beat a path to your door.

Not true! For one thing, have mousetraps really changed over the years? If I were to buy a mousetrap I’d pick the basic cheap one over a fancy, brightly-colored trap for twice the price. On the other hand, if the new and improved mousetrap highlighted it’s eco-friendly materials, humane methods, and guaranteed results, I’d probably spring for it (pun possibly intended).

Today just about anyone can build a mousetrap or offer professional mousetrapping services. Each of those companies probably has a website and a direct response marketing campaign. Yours has to be better than theirs are.

There it is! That’s the big marketing secret. (Well, one that I’ll let you in on here. Stay tuned for more.)

Tangent Alert!  ***Do you have a professional looking website? Today people Google before they flip open the phonebook. If your business doesn’t have a website-- stop reading this right now and go get one! (You don’t really have to stop reading. In fact you should read this, but I want you to know how important a website is! Ok, off my soapbox and back on subject.)***

You are really good at doing your thing. You have the passion, persistence, will, drive, and ambition. You have all the ingredients necessary to succeed at doing your thing. Entrepreneurs raised me. I know that you are a different breed.

How do you stand apart from the competition? How do they know you are so great? In addition to truly offering the best mousetrap or service, you need to succinctly present the features and benefits your customers receive from choosing your company.

As we become better at the thing we do- we surpass our contemporaries. A successful businessperson knows they can’t be good at everything, nor do they want to. As your business grows your time becomes more valuable. You should be doing your thing. A recent client of mine likes to quote Ross Perot. He says that you don’t have to be good at everything to succeed. You just have to have the right people.

Let me give you an example of how the mind works.

One day a man named Andrew (okay, he’s my husband) was on the phone patiently explaining to a friend how to do an automotive repair. Now, I consider myself a car enthusiast. We attend several car shows a year.  I've had several articles about cars published.  I could change my oil or a tire, should I choose to do so. My brother is a racecar driver. My parents’ business sponsored racecar drivers when I was growing up. We went to the races every Sunday night. Yet, I had no idea what Andrew was talking about.

Andrew was so frustrated that his friend couldn’t figure out how to do this “simple” repair. Andrew said, “It’s so easy. You just look at it and you can tell how it comes off and how to change it.”

I told Andrew I wouldn’t have been able to figure it out either. He still couldn’t understand why his friend didn't get it, after all, it was so simple. I said, “Well, I can’t understand why you can’t spell. To me it just comes naturally.”

Words. Writing. Yeah, that’s my thing. And I do it well. Call (715) 584-6773 or email me today. I’d love to help you do your thing and make sure everyone knows to get their mousetraps from you.