Processing Research Information for an Advertising Campaign

Ever wonder what to do with all that information you found about your customers, competition, and the market? Be sure to read Processing Research Information for an Advertising Campaign.

Why You Need a Vision Statement

I’m a firm believer in the old adage, “What doesn’t get measured, doesn’t improve.” Without a direction, without a plan, what good are your visions? Every company should craft a vision statement that reflects a long term view of how they would like the world to be. A vision statement is a reminder of why we work so hard and what we are working for.


Your company’s vision statement differs from the company mission statement. The vision statement defines purpose in the terms of values. What is the “human value” in the mission statement? What do you, your customers, and stakeholders value most about HOW the mission will be achieved. What are your values? Where do you see the company in the future in terms of betterment to the community?

When you have a clear, succinct vision statement it will guide you in decision making and prove to be a source of inspiration.

Fall Classes!

Terra L. Fletcher, owner of Fletcher Freelance will be teaching the following classes through the Shawano Community Education program.


9/15/10 from 6-7:30pm at Shawano Public Library “Facebook: Introduction”

9/27/10 from 6-7:30pm at Shawano Public Library “Facebook for Business”

10/12/10 from 6-7:30pm at Shawano Community Middle School Library “Facebook: for Parents”

10/26/10 from 9am-noon at Hillcrest Community Room “Internet Marketing for Small Business”

For a complete list of fall classes and to register click here.

Telemarketing: Marketing Consultants Specializing in New Business

You’ve made it through to the person you wanted to talk to, identified yourself and your reason for calling. Now what?


You’ve got just a few seconds to grab and hold the attention of the person on the other end of the line. Hopefully you’ve fine-tuned your message and practiced with a tape recorder.

Focus your attention on the person on the other end. Be natural. Get to the point. Tell the listener what you do and what makes you unique (unique selling position). Answer the prospect’s question, what’s in it for me?

Be creative, you don’t want to sound like every other person who calls. Tell them what you specialize in and who else you’ve helped. Don’t use jargon. Describe your offer in terms of benefits.

Your objective should usually be to arrange a meeting, get more contact information, or offer a free sample. Don’t plan on getting sales directly from phone marketing. Keep track of your efforts and continue to improve your methods.

For help with your telemarketing phone script call Fletcher Freelance today at (715) 584-6773.

Your Business Website – Tips and Hints

1. The purpose of your site is to inform, educate, and provide customer service – not to sell.


2. Carefully consider the words you use on banners and navigation menus. This short copy is exceptionally important.

3. Use action words like visit, request, subscribe, click, and buy.

4. Emphasize benefits, not features.

5. Write to your target audience.

6. Include a call to action.

7. Layout should be the right blend of emphasis and info. Use bullet points and plenty of white space.

If you’d like a website review from Fletcher Freelance email your request and the URL to terra@fletcherfreelance.com or call (715) 584-6773 today!

Newsletter Basics

1. Be consistent. A short newsletter can be sent out more frequently than a longer one, but the important thing to remember is to send out your newsletter at about the same time each week or month. (You can expect to receive Entrepreneurial Extra the third Wednesday of each month.)


2. Be distinct and benefit oriented. Your title should pique interest. Avoid using meaningless words in the title like “newsletter” or “the.” Please note your company logo should not compete with the title. Try adding the logo to the end of the newsletter.

3. Make it easy to read. Use headlines and frequent subheads. Pick a serif font, use good punctuation, and enough white space. Your design should be simple with limited use of color.

4. There should be continuity between issues. Once you’ve found a name for your newsletter and a template you like – stick with it. Sure, a little variety is okay, but your regular readers should recognize each issue.

5. Brevity is the soul of wit. It also entices readers to contact you to learn more.

6. Remember that your goal is to inform readers about your product or service, and to become known as the authority in your field. Your newsletter should be informative and useful, something your recipients will want to read.

Fletcher Freelance can write, edit, and proofread your newsletter. Call (715) 584-6773 today or email terra@fletcherfreelance.com.

*Don't forget to sign up for Fletcher Freelance's newsletter! ---->