1. The purpose of your site is to inform, educate, and provide customer service – not to sell.
2. Carefully consider the words you use on banners and navigation menus. This short copy is exceptionally important.
3. Use action words like visit, request, subscribe, click, and buy.
4. Emphasize benefits, not features.
5. Write to your target audience.
6. Include a call to action.
7. Layout should be the right blend of emphasis and info. Use bullet points and plenty of white space.
If you’d like a website review from Fletcher Freelance email your request and the URL to terra@fletcherfreelance.com or call (715) 584-6773 today!
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