Fletcher Freelance is now on Skype!

Now it is easier than ever to connect with Fletcher Freelance (especially for my international clients). Please look up "fletcherfreelance" on Skype. I hope to talk with you soon.

Email Marketing Basics

• Use a real reply address
• Know your objective
• Check for spelling and grammar
• Keep it short and simple (KISS)
• Use a call to action
• Include who you are and what you want them to do
• Have a deadline for any offers
• Give recipients the option to unsubscribe
• Send a test message before sending the real thing

Shawano Area Writers in the News

Just a nice little note in the local paper about the Shawano Area Writers. That reminds me... I need to update their website.

How to Write a Strong Conclusion

For me, the hardest part of writing an article is often the conclusion. If you have similar trouble, you’ll appreciate these tips.


• Summarize your objective
• Include supporting thoughts
• Clearly show why the piece is important
• Ask questions
• Involve the reader
• Don’t add new material
• Answer why the paper was written
• Don’t start your conclusion with “in conclusion” (or variations thereof)

Who are your Customers?

Knowing your customers leads to better, more effective advertising. What questions do you ask to find out who your customers are? Read my latest article, Using Consumer Analysis to Improve Ad Effectiveness.

Reasons for a Written Marketing Plan

(From the advertising firm Batten, Barton, Durstine, and Osborn Worldwide, Inc. (BBDO)

     1. A written plan encourages clear, logical thinking.
     2. Allows management to relate media, copy, and art to marketing performance and goals.
     3. Offers fact-based advertising direction, execution, performance, and appropriation.
     4. Plan is used as a written guide for everyone working on the account and a source of information for any new personnel (client or BBDO).
     5. Registers needs for future improvement and provides an annual benchmark of accomplishment.
     6. Informs BBDO’s management of an account’s goals and progress.
     7. Serves as an as-needed policy document for client advertising management to use with other departments, corporate management, and directors.
     8. Promotes understanding of, and agreement on, objectives and tactics among both client and BBDO organizations.

If your company does not yet have a written marketing plan, Fletcher Freelance can help. Call or email (715) 584-6773 or terra@fletcherfreelance.com today.

How to Write an Autoresponder Email

When someone signs up for your email newsletter do you send them a little thank you note? With services like Constant Contact you can have one sent automatically.

Many of the tips for writing an auto responder email are the same as how you would write any email campaign:

• Focus on your audience.
• Make it personal and friendly.
• Be benefit-oriented and enthusiastic.
• Include a call to action.
• Offer something (a free report, trial membership, etc.).
• Write to your ideal customer; keep them in mind as you write. Use more “you’s” than “me’s.”
• Use plenty of action verbs.
• Write at about a sixth grade level.

• Have Fletcher Freelance give it a quick proofread.

(715) 584-6773 or terra@fletcherfreelance.com

Graphic Enhancements

Graphic enhancements should not be left to artists alone. The person who writes copy should use graphic enhancements to add voice inflection, improve readability, and make the copy look easy to read. Graphic enhancement adds a personal touch and aids in formation of the double readership path.

Graphic enhancement may include (you'll have to use your imagination, blogger limits enhancements):

• Bullets
• Numbering (numbered lists)
• Underline
• Bold
• Varied type
• Highlighting
• Simulated/actual handwriting
• Boxes
• Asterisks *
• Subheadings

Graphic enhancements are crucial in long copy. Few individuals may read every word, but if you draw them in by highlighting the important words and phrases, you message is sure to get across. Try reading your ad or brochure all the way through. Now go back and read just the items with graphic enhancements. If your message is still there – you’ve done your job.

For help with your next ad or to give your marketing materials a makeover call or email Fletcher Freelance today at (715) 584-6773 or terra@fletcherfreelance.com.

Directory Journal

I highly recommend listing your business at dirjournal.com. Directory Journal’s listings are of superior quality. “All of the links and websites relating to (your search) have been designed to meet the highest standards and thus only the more relevant and authoritative information pertaining to (your search) and related niches appear listed in this subcategory. Whatever your (search) related need, the websites listed on DirJournal.com Web Directory will far surpass your expectations.”


Be sure to like Directory Journal on facebook.

Jumpstart Your Internet Marketing Campaign

Maybe it's the warm weather and sunshine or the great iced coffee I just had, whatever the reason; I'm in a great mood!

I'd like to share this frame of mind.

Please, humor me; I promise you'll feel better. First, stand up tall. Take a deep cleansing breath. Now, relax and close your eyes for a moment as l increase your advertising return on investment (ROI).That was great, wasn't it?

It would be nice if your sales just skyrocketed, but there is one more, small thing you need to do first. Call (715) 584-6773 or respond by email for Internet Marketing services from Fletcher Freelance.

Why Internet Marketing?
Internet Marketing 101 - What is it and what media is best for my business?

Internet Marketing 101: Part II - The two keys to being found on the internet = solid content + link building. (I can do both!)

Reasons to use Email Marketing - Average 2009 ROI was $43.62 for every dollar spent!

Does my Small Business Need a Website? - Don't have one yet? Read this; then call me.

What can Fletcher Freelance do for you?

What would you do for four hours of Internet Marketing from a professional, someone that you know and trust? For just $88* you can have four hours of internet marketing services from Fletcher Freelance!

The time is divided the way you choose. You choose the combination of article marketing, link building, directory listing, blogging, and social media updates (facebook, LinkedIn) that is right for your business or let me suggest a plan.

Jumpstart your Internet Marketing campaign. Call or email Fletcher Freelance today.

Terra L. Fletcher
Owner, Fletcher Freelance
fletcherfreelance.com
terra@fletcherfreelance.com
(715) 584-6773

P.S. Find me on facebook or LinkedIn!

* This offer is only available as long as my calendar has room for it.

Evolution of the Marketing Concept: 1950s to Today

"After World War II the marketing concept was developed to provide decision makers with planning and development strategies for the right product, price, place, and promotion (the four P’s). Consumer orientation was born. Rather than focusing on what engineers and designers thought consumers would want, companies began to focus on the needs, wants, and problems of market segments. Over the decades the marketing concept was further splintered into smaller consumer orientations or niche markets."

Read Evolution of the Marketing Concept: 1950s to Today to learn more about how marketing concepts have progressed from consumer orientation to market segmentation to niche marketing.