"After World War II the marketing concept was developed to provide decision makers with planning and development strategies for the right product, price, place, and promotion (the four P’s). Consumer orientation was born. Rather than focusing on what engineers and designers thought consumers would want, companies began to focus on the needs, wants, and problems of market segments. Over the decades the marketing concept was further splintered into smaller consumer orientations or niche markets."
Read Evolution of the Marketing Concept: 1950s to Today to learn more about how marketing concepts have progressed from consumer orientation to market segmentation to niche marketing.
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