Reasons for a Written Marketing Plan

(From the advertising firm Batten, Barton, Durstine, and Osborn Worldwide, Inc. (BBDO)

     1. A written plan encourages clear, logical thinking.
     2. Allows management to relate media, copy, and art to marketing performance and goals.
     3. Offers fact-based advertising direction, execution, performance, and appropriation.
     4. Plan is used as a written guide for everyone working on the account and a source of information for any new personnel (client or BBDO).
     5. Registers needs for future improvement and provides an annual benchmark of accomplishment.
     6. Informs BBDO’s management of an account’s goals and progress.
     7. Serves as an as-needed policy document for client advertising management to use with other departments, corporate management, and directors.
     8. Promotes understanding of, and agreement on, objectives and tactics among both client and BBDO organizations.

If your company does not yet have a written marketing plan, Fletcher Freelance can help. Call or email (715) 584-6773 or terra@fletcherfreelance.com today.