When you Shouldn't Listen to Marketing Consultants

You’ve probably seen the classic movie, “Mary Poppins.” She touts that a spoonful of sugar helps the medicine go down. I watched that movie many times as a child, but watching it recently I came to appreciate this oft mentioned advice. Everything you say or do is “easier to swallow” when it comes with a little affirmation -and- from a trustworthy source.

Here is my spoonful for the day.

1. I am a marketing consultant, but you are the expert in your business. Don’t do it if it doesn’t feel right. My recommendations (or anyone else’s) are generally just opinions. Hopefully well thought out and researched, but still opinions.

2. You could and should do your own ads. At least to learn how to advertise and how to tell good ideas from bad.

3. If you do hire someone, hire someone to work with you, not make all the decisions. The experience of a marketing professional combined with your knowledge of your business is the best combination for success.

It’s also wise to hire someone with an affinity for cheesy classic musicals.