Writing history. It shouldn’t be that difficult; it’s not like you’re making stuff up, right? But, when it comes to putting it in writing, I understand the hesitation. Company history is an important feature of your About Us page and helps your visitors get to know you.
Yes, your company history should be based on reality. It should be an interesting truth. Just as every individual has a tale to tell, so do businesses. Your company history should be a success story that lets your reader feel your passion and excitement.
Let them see where and how you began as well as your philosophies and values. Don’t tell them, show them. Keep the story light and factual. Show how your experience and skills combined to bring you where you are today.
Include a graphic element in your storytelling. Consider a timeline or perhaps a picture of how things looked when the business first began.
If you need assistance in writing your company history or just a quick edit please call Fletcher Freelance at (715) 584-6773 or email terra@fletcherfreelance.com.
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