Alternatives to the traditional brochure:
• Magazine
• Educational (white paper)
• Handy list of tips
• “Keepables” puzzle, toy, deck of cards, calendar
Whatever you use, solve problems from the customer’s point of view, make it mailable, and include a call to action with an incentive (urgency). Your “brochure” should be useful and make it easy to order.
If you need creative marketing ideas for your next communications contact Fletcher Freelance at (715) 584-6773 or terra@fletcherfreelance.com.
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