Current Resident Alternatives

Never again address your mail to “current resident.”

The technology to personalize email and snail mail campaigns kicks “current resident” to the curb. Most email marketing providers, such as Constant Contact, make it easy to address each correspondence to each recipient- by name.  Mail merge programs use your database of contacts to personalize printed mail pieces.

If you don’t have a name, try these titles (as recommended by Dan S. Kennedy) instead…

To the Busy Family that lives at

To the Concerned Parent that lives at

To the Person Who Must Increase Sales for

I've also had mail addressed to me as...

To the friend of (organization)

Any of these phrases is an improvement over "current resident."  If you need assistance in choosing the right words for your next marketing campaign call or email Fletcher Freelance today! I can be reached at (715) 584-6773 or terra@fletcherfreelance.com