(Ultimate Sales Letter by Dan S. Kennedy)
1. What keeps them awake at night?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What are the trends in their business? In their lives?
6. What do they secretly desire?
7. Is there a built-in bias to the way they make decisions (i.e. engineers are analytical)
8. Do they have their own language?
9. Who is selling them something similar and how?
10. Who else has tried selling something similar and did they fail?
If you can answer these questions about your customers, you will be better prepared to market to them. For a FREE, no obligation, marketing consultation call Fletcher Freelance today at (715) 584-6773.
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