Your email’s subject line can be the determining factor as to whether your email gets read, even opened. That’s a lot of pressure riding on those few words. How do you make the best of them?
A short and simple subject line is best. I recommend 50 characters or less; Constant Contact suggests 40 characters or less. That means you have just five to eight words to convey a reason for your audience to read your message.
Be descriptive. Use numbers and locations. Encourage action in a creative way. Stand out from the rest of the subjects lines in your prospect’s inbox. Don’t use free, help, percent off, reminder, or an exclamation mark.
Rather than using the same subject line each time, summarize the content of this particular communication. Always use topics of interest to your audience.
Test your subject line’s effectiveness by splitting your email list in half. Try sending the same content with two different subject lines. Check your open, click through, and response rates. The results should tell you much about what appeals to your audience.
If you need help crafting your message and subject line – contact Fletcher Freelance today.
(715) 584-6773
terra@fletcherfreelance.com
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