Email Marketing Basics Part II

• Use the recipient’s name
• Avoid signs: $, &, !
• Email marketing is less effective during holidays
• Put your best offer first (above the fold)
• Recipients need to recognize it’s you – use corporate colors, design, and logo
• Give a bonus with subscription
• Quality content is required
• Answer questions you get from your customers

Email marketing is simple to do, but if you don’t have the time or the content – why do it yourself? Let Fletcher Freelance do it for you. Call (715) 584-6773 or email terra@fletcherfreelance.com.

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