Most ad campaigns fail because they aren’t reaching your target audience.
Ads fail because they are all about you. You know the old benefit-feature rule. Why are you talking about yourself so much? People want to know, “What’s in it for me?”
Ads fail because they are boring. Get out the yellow pages and look up your business. Look at your competition. How many times do you see the same words and phrases throughout? Your company needs to stand out.
Ads fail because they don’t affect emotion. You need to sell the emotional end result. Not the product. Harley doesn’t sell motorcycles. They sell the excuse/opportunity for 43-year-old accountants to wear black leather and have people in small towns fear them. Sell the attitude, sell the lifestyle.
Why Ads Succeed
Ads succeed because they reach your ideal customer. They are in the right media, the right frequency. Successful ads contain information, create interest, and get the audience involved.
For more successful ads and a higher return on your advertising investment contact FletcherFreelance.com today!
(715) 584-6773
terra@fletcherfreelance.com
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