The Real Cost of Hiring a Marketing Professional

What does it really cost to hire a marketing professional?

Salary

Base salary of a marketing professional will vary based on company size and the experience of the individual, but you can expect a range of $50,000-$150,000. Add in 35% for benefits, unemployment insurance, and the like. Don’t forget bonus plans and perks. After this your marketing professional costs $90,000-$300,000 a year.

Cost per Hour

Take the hours worked in a year (exclude PTO and holidays). You’re looking at between $50-$150 an hour (without factoring in sick or overtime). Of course, these numbers vary by circumstances, but this is a realistic range.

Other Factors

Weigh in the hiring process, recruiter fees, interview time, help wanted ads, and relocation packages. Now add in support costs; computer, office space, overhead, and possibly secretarial support.

The Cost of a Marketing Consultant

A well seasoned marketing consultant with generous experience (say fifteen plus years) would typically work for $100-$150 per hour. They are likely to have sales experience and understand the inner workings of an advertising agency.

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So, I’m not quite there yet. But, maybe that’s not what you’re looking for either. You just want someone that works hard, knows their stuff (and their limitations), and will bring a fresh perspective to your company as an extension of your team.

Benefits of Fletcher Freelance

In comparison, to be bluntly honest, I’m dirt cheap. My consulting rates are very low. My writing fees are reasonable. I’ve been doing this since September 2007. Not for fifteen years, but not for fifteen minutes either. I’m serious about my work. Yes I enjoy it, but this is not a hobby. This is my profession. And fifteen years from now, I’ll still be here.

With Fletcher Freelance you only pay for the hours that tasks are performed. You can use Fletcher Freelance only when you need to. You don’t have hiring costs. And I don’t charge for initial interviews.

A freelancer brings along their network of talent. I work with designers, printers, web developers, and anyone else I need to get the job done right. I can help you develop an advertising program or promotion. I can do marketing research, creative writing, and design. You only need to make one call. I am a very efficient person and I only work with the best associates.

Internal politics and bureaucracy that all companies have do not affect or hinder a freelancer. I bring a fresh perspective without prejudice. Sometimes that is all you need. And in special situations a consultant may be ideal.

A company should consider a marketing consultation for…

• New products
• New divisions
• New channels of distribution
• Any major change in company direction or focus


Marketing and writing talent that you thought was only attainable by large companies may be more accessible than you thought. Using a freelance consultant your business can get the help it needs without the ad agency price tag or hiring a full-time employee.