Before you can get someone to buy from you you need to
answer the question, “What’s in it for me?” your potential clients need to know
what makes you so special. Crafting a strong USP or Unique Selling Proposition
will go a long way in differentiating your company, product or service.
In order to craft your USP get out several index cards. Write
down your three biggest benefits on the first three cards. Use another card or
two to list the point of pain or performance gaps in your industry that you
hope to overcome.
Next, list any specifics or proof. Do you have testimonials,
studies, or statistics that will support your claims? Once you have each of
your cards filled out shuffle them around. Look at them. Put them away. Get them
out and look at them again. Eventually you’ll be able to craft a brief and
catchy slogan or USP that will show why you’re so special. Deliver on your
promises for strong word of mouth marketing.
*Use your USP in video marketing.
Fantastic post
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