I finally tried Jimmy John’s a few months ago. (I don't eat out much. I like to cook.) I picked up a
couple pieces of swag while at the restaurant. I don’t know if I’d put this
bumper sticker on my car. (Ok, I know I won’t.) But I do believe in stickers
as marketing tools.
I love the button. I’ll surely wear this next time I’m in
New York City. (Last time I was there I didn’t get to see my favorite Jimmy, Jimmy Fallon. Next time I’ll be sure to get in for a taping of his late night show.)
I like that the Jimmy John’s gets the marketing concept of highlighting a
strong USP. They highlight the speed of service. Remember, your USP does
NOT have to deal directly with your product. Your differentiation can be
service-oriented.
What woman wouldn’t notice this ad? I just wonder if it
appears in men’s interest magazines as well (probably not). But the bright
color and brilliant copy work! “The only thing better than a man who cleans is
a man who smells great doing it.” Amen.
Have an ad you’d like reviewed? Please email it to
terra@fletcherfreelance.com.
Great blog
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