How are marketing teams using social media to communicate with the people using common, every day products? Check out these insightful examples.
Pepto Bismol noticed a stagnating in sales. Someone eventually noticed social media updates on Saturday and Sunday morning. Those who overindulged mentioned their appreciation for the pink liquid. (P.S. This is why you sometimes need an outside consultant. What may be clear to others is hard to see when you’re too close.) Procter & Gamble, the product’s maker tried a campaign on Facebook called, “Celebrate Life.” They desired to lure customers before weekend partying and saw an 11% market-share gain!
I really like the mattress company, Sealy, and their marketing campaigns on Facebook. If their “in bed” tagging app doesn’t get you, their fun Schwag Shop just might.
P&G struggled with how to get people engaged on Twitter. People don’t usually tweet about their deodorant. The campaign by Secret, “Mean Stinks” was an anti-bullying drive that attracted attention and sales to the brand. Addressing issues important to their target market was key. By using celebrity spokespersons, cheeky blogs, and advocacy campaigns, P&G has gotten people talking. The company says it’s increasing spending on Facebook, Twitter, and YouTube.
Attracting the Right Audience
Women 25-54 make up most of Procter & Gamble’s buyers. (We do control most of the checkbooks.) Women this age group (especially those with children) spend more time online. Bloomberg Businessweek recently cited that women 25-54 spend 14% more time on social networks than other users. Hmm… pretty obvious how to target moms with checkbooks.
Which brands do you network with on social media? Please share who and why in the comments below.
hi thanks for sharing this news and information but i wanted to also know about Thin Clients if you got the information about it please tell thank you ..
ReplyDelete