I’ve seen countless status updates from my Facebook friends, expressing irritation with all the changes Facebook has been making. Many of the changes weren’t previously announced. Changes implemented this week are more than an annoyance, many will detrimentally impact the way businesses use Facebook.
Likes are changing. Likes are no longer on the main newsfeed. This includes business page likes and likes on friends’ posts. If you like content outside of Facebook, however this still shows up on the feed. Fewer likes mean fewer impressions and fewer opportunities to target your fans’ friends.
Newsfeed algorithms are now giving emphasis to relationships with friends over brand pages. Same holds true for pictures. Photos on the newsfeed have increased in size, but only for users, not for brand pages.
That’s not all. Rumor has it that at the end of the month Facebook will no longer publish business page updates to fans’ newsfeeds.
What can your business do? Continue to focus on using Facebook to build relationships. I’ve always touted this as the best intention, not hard selling! Also, allow the public to have the option to subscribe to your public feeds. Make business related updates viewable by the public.
One positive change is that business pages no longer need 25 likes before they can customize the URL. Just go to facebook.com/username to get your unique address.
Stay tuned for more updates from me, Social Media Marketing guru, Terra L. Fletcher. I love my job because it is never boring. There is always something to learn. Please share your comments below. How do you plan to use Facebook for business in the months to come? Are you looking forward to seeing what Google+ will come out with for business?
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