Boost your Email Response Rate

If you have an appealing subject line, you’ve jumped the first hurdle. But how do you make your emails more engaging, and boost your response rate?

Don’t be Boring!

No one wants to read the same old, generic emails they’ve already read before. Pleasantries and simple greetings may aim to start conversations, but unless you are writing one-on-one and you really know the person, skip it. You’re better off getting their attention and getting right to the meat of your topic. Try opening with a relevant fact or interesting statistic.

If you’re sending an email to someone who has visited your website and left contact info, you don’t need to remind them of this. Instead, use what they looked for to craft a message that is significant to what they did. Give a reason for your email. A generic, “I’m just following up to see if you need anything else,” isn’t strong enough. This is a sales letter. It should sound like one.

Make a Sale

If your message doesn’t have a call to action, you won’t get action. When sending an individual email, don’t write, “we should get together for coffee sometime.” Write, “Can we meet at the local coffee shop on Tuesday at 10am?” In email blasts, give a compelling reason for contact. End with one specific thing you can do for them and make it easy for them to say yes. Always give a deadline with special offers.

In Every Email

Keep it short and get to the point. Break up large blocks of text. Before you write, always consider your purpose and what you want the audience to do.

P.S. Don’t miss out on Fletcher’s monthly email. Sign up now! Enter your email address in that little box to the right. View the latest edition.