Social Media Marketing Checklist

Who

The first consideration is the human one. Who will make the social media team? Consider your executive sponsor and who is already active in social media. Not everyone will be an asset to reach your objective. How will social media marketing best be carried out?

Listen

What is the brand perception? How do consumers refer to the brand, products, and services? What topics are of interest to your target market? What questions are being asked by prospective customers? You should be listening to your competition as well. Look for similarities and opportunities.

Have a policy to handle customer service issues, sales opportunities, and other important conversations that happen online. Messages need to be taken to the appropriate person/department in a timely manner.

Your Audience

Identify who your listeners are. Look for preferences in engagement and what information they need. What channels or medias are they spending the most time in? Who are the most influential of your fans?

Goals

Track your level of engagement, frequency of updates, and watch the dashboard. Goals should always include developing relationships, learning from customers, and gathering contact information. Set goals for likes, mentions, tweets, fans, friends, followers, etc. Watch for trends and revisit goals regularly. Place this metric next to the frequency and type of communication. You should be able to tell if videos are most popular or if your customers like helpful tips.

Plan

Your Social Media Marketing plan should be a subset of your marketing plan. SMM needs to be documented. What content will be shared and how? Will you lead conversations or react to them? Define the brand’s online persona. Set goals based on potential for prospecting conversations. It is also wise to set social media guidelines for employees.

For help in defining your social media marketing plan, call me today. 715-584-6773