Improving your Online Visibility

From simple steps you can do yourself to tasks that require assistance (ahem, Fletcher Freelance), there is much that can be done to improve your online visibility. Particularly your local visibility.

Local Search

It is essential that you claim or create a business listing on the local search side of all major web directories and search engine directories. This would include sites like Google Places, Bing Local, and Yahoo Local – to name a few. When you do, be sure to put your business in the right categories (check what your competition is listed under). Fill in every blank you can. List your products or services, list keywords, and add a photo wherever these options are available. Encourage your customers to write testimonials for your use, but also let them know that their online reviews will allow you to help other people like them. Make it easy; give them a link to such sites. (If you do get negative reviews, be sure to respond to them.)

If you don’t claim your business on these directories, your business information may be listed incorrectly. And someone other than you could claim a listing and post incorrect information.

Also search for industry specific directories. If you’re a hair salon, Google “hair salon directories.” List in every one that is free. If you find success with one of these directories, it may be worthwhile to pay for a premium listing on a site.

Social Media

Social media is a fun way to interact with your customers. Find out where they are hanging out online and make it your aim to master one site. Focus on building relationships and becoming a subject matter expert, someone they’ll think of when they need what you have. You’ll gain visibility by engaging in dialogue and sharing interesting tips. Social media also puts you in front of your customers and potential customers more often. And it is a common way to share recommendations.

If you are new to social media, don’t just start “talking” right away. Follow other conversations first; then join in. If you need help with this tricky avenue of online marketing, consult an expert.

Website

Make sure your site is easy to use and easy to find. Consider keywords and how people will find your site. Quickly address why most visitors come to your site in the first place. You should answer all customer questions here: who you are, what you do, how to contact you, prices, and your latest news. Gather a piece of contact information (i.e. email address) so that you can continue to build a relationship with them.

Please keep in mind that this isn’t a once done and always done kind of marketing. Your online visibility needs to be maintained. Fletcher Freelance usually recommends a Jumpstart Internet Marketing Package followed by a Monthly Maintenance Package. Please call for specific recommendations for your industry and business.

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