The small city of Shawano is largely a tourist community, especially in the summer months. Shawano Lake draws crowds that love to boat, fish, or play on the beach. Having lived in Shawano most of my life, I still love going to the beach! I’ve had the privilege of working for/with resorts, entertainment centers, bars, and restaurants. Many of the local business owners that I’ve met understand the importance of becoming a destination business and marketing to tourists.
Vacationers may spend four to ten times what local shoppers spend! For “Tourism Marketing 101” read my latest article, Basics of Tourism Marketing - How to Sell to Tourists. Look for future articles/blogs on why tourists spend more and the impact of cultural/heritage tourism.
For specific recommendations on how your business can market to travelers call Terra for a strategic marketing consultation. Initial consultations are always FREE! Call (715) 584-6773 or email terra@fletcherfreelance.com today.
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