Anyone can say that they are great. But, wouldn’t you rather hear it from someone else, someone with a little less bias? If you had a great experience and want to share it with the world, what is the best way to write a testimonial?
A testimonial should be a verbal or written before-and-after picture. What problem did you have and how did this business resolve it (or what need did they fill)? What did they do that their competition doesn’t?
Keep your testimonial short and to the point. Focus on facts; be specific about what makes this company special and different. Use numbers whenever possible and close with how happy you are.
Why should you write a testimonial for someone you’ve done business with?
• The more feedback you give a company, the better they can tailor their services for you.
• When you provide a testimonial, that business will strive to keep you as a happy customer.
o Some companies give gifts or discounts to clients that refer friends or colleagues.
• If you have a business and your testimonial is used, it gets your name out there!
o Online testimonials can even link directly to your website!
• Your mother would be proud to hear you say something nice.
Have any businesses gone out of their way to serve you lately? Please leave a comment.
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