Fletcher Freelance names Jaemy Drengler as Marketing Assistant Intern

Terra L. Fletcher and Jaemy Drengler

Fletcher Freelance announced today that Jaemy Drengler has been named Marketing Assistant Intern. Drengler will be taking on responsibilities ranging from general administrative to apprenticeship in marketing and design. Jaemy studied Creative Writing, Psychology, Marketing and Graphics at Clintonville High School where she recently graduated, with honors.

“I’m very excited to have Jaemy on my team. She’s enthusiastic, great with people, and a natural on social media,” said Fletcher Freelance owner, Terra L. Fletcher.  

Before Drengler started with Fletcher Freelance she worked as a nanny, housekeeper, swim instructor, and lifeguard. She’s very involved in the community doing voluntary community education work. Drengler says, “I look forward to using my people skills and computer knowledge, but also learning more about the psychology behind marketing.” Drengler loves music, ice cream, and watersports.

Marketing consultant and business writer Terra L. Fletcher works with businesses to create and implement targeted marketing campaigns, improve advertising ROI, and increase sales. She offers extensive expertise in Search Engine Optimized (SEO) website content, social media marketing, and business writing. On January 24, 2013 she was named “Entrepreneur of the Year”by the Shawano Country Chamber of Commerce. Fletcher welcomes one-time, short-term and long-term writing, editing, and marketing projects. Visit FletcherFreelance.com to learn more.

For more information contact Terra L. Fletcher at 715-584-6773 or terra@fletcherfreelance.com.

Final Words on Brand Characters and Personality Based Marketing

Read previous posts now.

Part I

Part II

Part III

 

The rules for marketing have changed. It is more important now than ever to focus not just on demographics, but also psychographics and the values that motivate a customer to buy. When you have a clear picture of who your market is it becomes easier to communicate effectively.

The concept behind personality based marketing incorporates several techniques I’ve mentioned on this blog and elsewhere the past few years. When you match your brand image or personality with that of your consumer, your prospects will take notice. Consider using brand characters to portray the image you desire. Even makers of everyday products can start campaigns that will interest an audience and foster engagement.

It has been suggested that personality based marketing techniques are particularly effective in product areas of cosmetics, cigarettes, insurance, and alcohol. The automotive industry has not yet successfully carried out personality based marketing.

When YOU ARE Your Business

I am my business. Fletcher Freelance is just one person, me, Terra L. Fletcher. Of course I work with some really great designers and developers and my clients give me excellent input and feedback, but when it comes right down to it I am Fletcher Freelance. I share some of my life’s story as well as occasional qualms, imperfections, and plenty of pictures of me speaking – where I just plain look funny.

I remind my clients all the time that they “can’t be afraid to let a little personality shine through.” This is especially true in social media. And in small towns. People do business with people they like. 

Share your characters or personality in the comments below.

Happy Fifth Anniversary Fletcher Freelance!

I'm so excited for September. Although I'm a "summer baby" and don't look forward to fall, there's so much to be grateful for right now. September means back to school and back to "business as usual" for most of us. What really has me excited about September? The fifth anniversary of Fletcher Freelance

How Fletcher Freelance Got Started

September 7, 2007 - FIVE years ago, I started Fletcher Freelance. I began selling articles I'd written to various publishers. Having a good grasp on writing SEO content for the web, I started to dabble in internet marketing and web design. I have read dozens of books on business and marketing and learned so much from working with really great clients. Thanks to all of you!

The last couple of years I've enjoyed doing more trainings and workshops. I'm passionate about what I do and enjoy sharing my experience with others. Since 2007 I've worked with 80 different companies and spoken to 15 different organizations (several of which on more than one occasion). In the last five years I've written hundreds (if not a thousand) pages of content, managed dozens of social media accounts and websites, designed quite a few ads, attended countless networking and training events, and written 25 marketing plans. Phew!

In the next five years I look forward to seeing where sales and marketing trends take us. I'm poised and ready for eCommerce and  mobile marketing, responsive web design, new social media networks, alternative marketing, taking advantage of dual screen habits, understanding shorter attention spans and overcoming ways in which consumers block out and avoid marketing communications. I look forward to continuing to grow and build professional relationships locally, nationwide, and even internationally. I'm also working towards getting my "Certified Presenter" certificate from Constant Contact. And I plan to offer classes through NWTC starting in January, 2013. (Upcoming classes.) 

*This article is an abridged version of my September newsletter. Sign up for my newsletter by entering your email address in the box to the right.