If you haven’t seen Spider-Man yet, here’s a reason to. Sony
has its own superpower in this action movie. You’ll notice the tech firm’s
gadgets everywhere. Apple? Not around. Sony’s product placement in the movie
shows up in the form of the Xperia mini pro smartphone. Peter Parker uses it to
make calls, listen to a police broadcast, and play games.
Other scenes are stolen (or bought) by Sony, too. Spectators
of a heroic escapade record via Xperia. Two youngsters watch a video from a
Tablet S. Oddly enough, the movie’s nemesis is a Sony fan, too. He’s seen with
a Sony Vaio laptop, Sony Handycam, and Sony monitor. (I would not object to anyone who wanted to buy me a pink Vaio laptop.)
As a prelude, Sony marketed the Xperia with commercials
featuring Spider-Man.
Notice any product placements lately? Please share in the comments below.
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