“Is your retirement broken? Some fixes require professional help.” This ad by Premier offers a strong visual that is quick to capture your attention. The copy addresses a point of pain (broken retirement) and offers a solution (professional help). The next few lines of text end with a strong call to action, “Call us today for a free, no obligation consultation.”
“The one on the left adds corn syrup. Good thing we make the one on the right.” Spice Islands took a risk with this ad. It is a comparison ad that addresses a performance gap. The other brand is not explicitly identified, but the inference can be made due to the colors and shape of the bottle. The ad in a women’s interest magazine was cleverly placed below a recipe that called for vanilla. I don’t think it was a coincidence that I came across this ad. It was written for me; I know this because it worked. As a health conscious cook, I’ll think twice the next time I purchase vanilla.
I really enjoy Fluevog ads. They do a great job of creating a brand image that fits their USP, “Unique soles, for unique souls.” And for those of you who follow me, you understand that likeability is becoming more important in post modern advertising. The copy on this ad is, “Stopping traffic is a good thing. Especially for the people you’ve caused to walk into it.”
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