I know it is a little early to be thinking about 2012, but is it? It is always a good time to get your website poised for the future and SEO is a long-term project. I came across a minor error on my site and thought it would be a good time to address 2012 site readiness. So let’s make our to-do list together.
- Give your site a checkup. It’s hard to know where you want to go, if you don’t know where you’re at currently. My favorite sites for checking your rank and visibility are Alexa.com and LocalVisibility.org.
- Similarly, you’ll want to revisit your keywords. Are you still looking to target the same audience with the same services? You may find that your focus has shifted and your keywords need realignment.
- Update your content. Content is king, remember! Update your site to include any new products. Update your personnel listing. Add social plug-ins. List any current promotions.
- Plan your online marketing for 2012 now. Start lists of blogs, articles, and status updates that you’d like to use for the new year. In slower times, build up your articles and posts so they are ready to go when you’re busy. If you’re not sure where to find content, ask the people that answer phone calls and emails to write down questions they receive. Use your online networks to your advantage. Ask your communities and followers what they’d like to see in the year to come.
- Check your links. Where are your incoming links coming from? Are the sources varied, relevant, and reputable? Do all of your outgoing links still work?
What’s on your list for the new year? Share in the comments below.
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