Ad Critique

"Do your eyes need more sleep?" This is a technique (visual representation of a benefit) I've seen more of lately and I like it.

People are so visually inclined. And attention spans are so short. This concept takes very little time for us to grasp. What a striking visual. This really makes the point.

Do you have a product that can be displayed in a way that is representative of the benefits of using said product?
 
 

Editorial? This Smuckers Ad looks more like news. I guess it would fit the Advertorial technique. The best advertising is advertising that doesn't look like advertising. If you can't get your press release published - try this technique.
 
You'll notice the fine print "Advertisement" in the top left corner, but not until you've read the whole ad. The history of a company always makes for a good read. Every business has a story. Make sure yours is on your website's About Us page. This page should never be overlooked. People like doing business with businesses they feel like they know.
 
 

This ad for Nescafe addresses a point of pain. Similar products are more costly. Again this is a quickly grasped visual. This ad uses a comparison technique as well.
 
Notice the Facebook reference at the bottom of the page. They did this right. It doesn't just say "Find us on Facebook." The ad directs viewers to the custom URL. Be sure to make the most of your Facebook business page.

 
Another great visual comparison. "If you could take fewer pills, why wouldn't you?" The question paired with the visual make such a strong statement.
 
My advertising challenge for you this week is to create a visual representation of a benefit of your product, whether a comparison or direct address of a "point of pain" - see what you can come up with.
 
Please email me your ideas or an ad you'd like to have critiqued.
terra(at)fletcherfreelance(dot)com.