Text Messages as Marketing?

When you visit iZigg and view their initial slide show of reasons, you’ll be hooked. They state 86% of Americans own a mobile phone. The most impressive statistic, in my opinion, is that 97% of text messages are opened, 83% in the first hour.


iZigg offers plans from under $100 per month to $1500 per month. You simply choose a keyword, tell everyone to text it to 90210, then send out your messages and alerts to people interested in receiving them.

There are plenty of vendors offering texting services, but your success will depend on how the marketing plan is executed, as well as your target audience. Boomtext.com offers free trials.

Read this case study, captured from boomtext.com:

Venezia's Pizzeria

Venezia's Pizzeria is based in Arizona, with three restaurants on the east side of Phoenix. BoomText began working with Venezia's in January of 2008. The owner, Domenick Montanile, implemented his first campaign by posting a small paper sign at the point of sale at one of his locations. The sign read text "hungry" for a chance to win a free pizza. It was not well displayed and was not very well designed; however, the sign generated over 50 opt-ins to his database in the first month!

Domenick was very excited about the possibilities of text message marketing and decided to put signs in his other two locations. This resulted in an additional 130 opt-ins to his database under the keyword "hungry". Since January of 2008 Venezia's has used Text Message Marketing to compliment all of their advertising efforts including radio, direct mail, and even their vehicle wraps.

Currently, they have over 600 people in their opt-in database! The response has been fantastic! Domenick uses text messaging to connect with his customers exactly when he wants and with the exact message he wants them to get.

Domenick likes to sends out 1 message a week. Usually, he chooses to send out the message on a weekday at about 10:30am, reminding people of his specials and inviting them to come to lunch on that day. He can directly correlate the text message he sends with an increase in his Friday revenue.

"It is perfect for our lunch business, I know that late morning is when people start thinking about lunch, that is when I send the text message... my customers tell me they come in because of the text, everyone reads their text messages", said Montanile.

Because our Text Message Platform can be almost entirely automated, it requires very little effort, and works seamlessly with his existing marketing to make it much more effective. Text Message Marketing provided by BoomText has been designed with the user in mind, we know as a business owner you have a lot on your plate, and the money you spend on marketing needs to make sense and show a return. That's what our Platform is all about; it makes your marketing easier, it gives you a higher ROI, and it adds tremendous value to your business.”