This ad for Discover caught my attention. There were few other orange pages in the colorful magazine. Again it is a simple ad. There are lots of action words, but the question is… does it have a clear
call to action? “Switch to Discover” is oft repeated, but the ad does not say “apply today” or “call now.” What are your thoughts? Please leave a comment.
For those of you interested in continuing the conversations about effective ads be sure to visit
Fletcher Freelance on Facebook. You’ll find a photo album of ads. Ads from this blog will be archived there as well.
If you have an ad you’d like to submit for review please snail mail it to:
Fletcher Freelance
518 South Union Street
Shawano, WI 54166
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