You realize there are still significant benefits and a high return on investment potential from email marketing. How do you grow your list to tap this potential? Make sure you do the following.
People to Add
• Customers
• Clients
• Members
Get New Names
• Have a monthly drawing for a gift certificate, good at your business. Entry forms should include an email address line and a check box allowing permission to be added to your list.
• Ask every caller if they would like your newsletter.
• Request email addresses at point of sale, online, or at the checkout.
• Use comment cards and surveys to gather emails.
• Have a small display sign near the checkout, reminding them to ask for your newsletter.
• Bring signup sheets to all events you attend (networking, presentations, tradeshows, etc.).
Make it Social
• Collect email addresses from your social media followers.
o (Yes, I can help you get an attractive Facebook landing page and make it compatible with your email marketing program.)
• Add a “Join our List” button to your blog and website.
• Make your email “sharable.” Add buttons for all major social media tools.
• Share your emails from your personal and professional social media accounts (where appropriate).
• Ensure that your newsletter is easy to forward.
P.S. Join my mailing list by clicking the button on the right of this column or email "subscribe" to terra(at)fletcherfreelance(dot)com.
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