When considering a new business or even introducing a new product or service, businesses should consider the current market demographics. What is the average age, income, and education level of the region? What are the family makeup, gender split, and popular occupations? Check the Country and City Data Book by the Department of Commerce or view city-data.com for details in your market.
The geographic and lifestyle of your target market affects what and how consumers buy. Is the area urban or suburban? Do many people walk or is more time spent indoors? Are individuals conservative or are they spenders?
Consider all the reasons why customers might purchase your product or service. What are their priorities? Stake out the area that you’d like to open shop in. How much traffic is there and what type? Interview consumers in the area. Why do they go to the current vendors/shops in the area?
Once you’ve done your research create a detailed customer profile. Describe your target and go find ‘em! If you need help in understanding how to reach your target market or creating effective marketing materials call (715) 584-6773 or email terra@fletcherfreelance.com today.
Just a few Shawano demographics from city-data.com
Median Age: 38.3
Median Income: $37,189
Home Value: $121,729
High School Education: 80.4%
Bachelors Degree: 18.5%
Grad/Professional: 6%
Unemployed: 4.9%
Average Household Size: 2.3
Never Married: 26.9%
Married: 52.8%
Separated: 1.1%
Widowed: 9.9%
Divorced: 9.2%
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