NYC Ads Reviewed

Having just returned from The Big Apple, I thought I’d share some of my favorite ads and marketing pieces that I encountered.

“It’s a chalice, not a glass.” I liked this ad because I believe that the glass you drink from does change your beverage experience (just as we equate packaging with product). Though I can’t imagine tracking the ROI on a Times Square billboard, Stella Artois gained my attention. Brewed primarily in Belguim, Stella Artois is imported and distributed by Anheuser-Busch. They’ve been using prestige appeals for years. In the UK their slogan was “Reassuringly Expensive.” 

“Skin as dry as toast?” I saw this display through a window. I think I was walking near Rockefeller Center at the time. The simple, yet striking visual display caught my attention long enough to snap a picture. Finding their website, I discovered the nice match of simple and striking there as well (a nice consistent brand image). The company says, “We create handmade bath & body products and hand crafted home ware with the utmost attention to detail using natural ingredients with African origins. Rain products are responsibly handmade with love and care for our customers, craftspeople and the environment.” Who wouldn’t love that?

Here’s an idea that I didn’t include in How to Market to Tourists. This idea works because almost no one I met in New York City was actually from NYC. Several of the restaurants I ate at gave a postcard with the check. Some of them I mailed out, but I saved this one. I really like it, despite the backhanded dig at copywriters. (And please forgive the profanity.)

As always, if you have a marketing piece you’d like reviewed please mail it to me, terra@fletcherfreelance.com. And share your thoughts on these ads in the comments below.